Post by account_disabled on Mar 5, 2024 5:08:21 GMT
Cristina Fernandez Categories Covid-19 , Shopping center marketing How to organize promotional actions in shopping centers in times of COVID-19 After several months in a state of lethargy, the achievement of the different phases and the new normal have allowed commercial surfaces to recover their activity , although with certain limitations, which may possibly remain in force until the health crisis of the COVID-19.Capacity reductions, new security measures or reinforcement of cleaning staff have become the basics of daily life in the mall's corridors, and with them, the maximum premise of avoiding crowds. This means saying goodbye to mass events, and reinventing the way promotional actions are organized , a challenge for the teams in charge of marketing for shopping centers.
But, although we have to forget for a while about queuing in front of a stand, sharing a pen to cover the ballot for a raffle or spinning a roulette wheel to find out if you have won a prize, it does not mean that the promotional campaigns have ended, but rather that we have to rethink them in a different way. As? Below, we explain what factors you should take into account to successfully adapt them to the new normal . All marketing BTC Users Number Data efforts for shopping centers will be online It is more important than ever to continue building customer loyalty in shopping centers and rewarding their purchasing efforts, but from now on, this will be done primarily through the shopping center's online environment . What does this mean? Well, as much as it may be for some because they were really stuck on this task, the time has come to materialize a real integration of OFF and ON line.
In practical terms, it is about relating physical visits and purchases made in the shopping center, with the different corporate digital channels, through which customers will be able to discover news and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and the like will be drastically reduced with the aim of minimizing unnecessary physical contacts as much as possible. The time has come to say “yes, I want” to everything that comes packaged in digital format and to practice omnichannel . How to convince shopping center customers: easy, fast and simple dynamics The key issue for these promotional actions to be developed successfully is to propose a simple and clear dynamic, in which it is very easy to associate that physical visit or purchase with access to exclusive content , contests, raffles or other benefits for the center customer. commercial. How? There are different alternatives.
But, although we have to forget for a while about queuing in front of a stand, sharing a pen to cover the ballot for a raffle or spinning a roulette wheel to find out if you have won a prize, it does not mean that the promotional campaigns have ended, but rather that we have to rethink them in a different way. As? Below, we explain what factors you should take into account to successfully adapt them to the new normal . All marketing BTC Users Number Data efforts for shopping centers will be online It is more important than ever to continue building customer loyalty in shopping centers and rewarding their purchasing efforts, but from now on, this will be done primarily through the shopping center's online environment . What does this mean? Well, as much as it may be for some because they were really stuck on this task, the time has come to materialize a real integration of OFF and ON line.
In practical terms, it is about relating physical visits and purchases made in the shopping center, with the different corporate digital channels, through which customers will be able to discover news and participate in games, promotions or contests, which will bring them some benefit. From now on, and at least for the next few months, the use of ballots, ballot boxes and the like will be drastically reduced with the aim of minimizing unnecessary physical contacts as much as possible. The time has come to say “yes, I want” to everything that comes packaged in digital format and to practice omnichannel . How to convince shopping center customers: easy, fast and simple dynamics The key issue for these promotional actions to be developed successfully is to propose a simple and clear dynamic, in which it is very easy to associate that physical visit or purchase with access to exclusive content , contests, raffles or other benefits for the center customer. commercial. How? There are different alternatives.
